Marketing Manager B2B SaaS

Demand Generation & Pipeline Growth

• Collaborate with the broader marketing team to design, execute, and optimize multi-channel demand generation campaigns targeting U.S.-based enterprise decision-makers in procurement, supply chain, sustainability, compliance, and risk
• Own and contribute to email marketing programs (nurture, ABM, event promotion, lifecycle campaigns), working closely with marketing operations and content teams to drive performance
• Lead Account-Based Marketing (ABM) initiatives for named U.S. enterprise accounts in close partnership with sales and fellow marketers
• Support opportunity creation and acceleration through coordinated campaigns, content, and sales enablement assets

Events & Campaign Execution

• Partner with content and operations colleagues to plan and execute webinars, in-person & virtual events, and executive briefings for the North American market
• Contribute to event promotion, audience targeting, registration performance, and post-event follow-up
• Work with internal subject-matter experts and external vendors to deliver high-quality, well-coordinated events
• Collaborate on measuring and reporting event impact on pipeline and revenue

Partnerships & Ecosystem Marketing

• Collaborate with teammates to identify and support strategic North American partnerships (technology partners, advisory firms, industry associations, media, etc)
• Participate in co-marketing initiatives, joint webinars, and partner-driven demand generation efforts

Analytics, Optimization & Marketing Operations

• Work with marketing operations and analytics colleagues to track, analyze, and report on campaign performance, pipeline contribution, and ROI
• Have a clear understanding of digital marketing efforts, including online advertising, SEO, & GEO
• Use data to test, learn, and optimize messaging, channels, and tactics in partnership with the team
• Contribute to a scalable, repeatable go-to-market motion supported by strong processes and tools

Experience & Domain Focus

• 5+ years of experience in B2B marketing, ideally with a focus on US enterprise customers

• Experience in SaaS, technology, or platform businesses, preferably within procurement, supply chain, ESG/sustainability, risk, or compliance domains

• Proven ownership and execution of email marketing campaigns with measurable impact on pipeline

• Hands-on experience with account-based marketing (ABM) strategies in close collaboration with enterprise sales teams

• Experience supporting or leading in-person and virtual events

Technical / Methodological Skills

• Strong technical affinity and confidence working with CRM and marketing automation platforms

• Analytical mindset with the ability to interpret performance data and translate insights into decisions

• Comfortable working with KPIs, campaign metrics, and pipeline analytics

Ways of Working & Mindset

• Structured, execution-focused, and detail-oriented working style

• Creative and curious, with a strong willingness to test, learn, and iterate

• High level of ownership, combined with a collaborative, team-oriented mindset

• Strong interest in regulatory, geopolitical, and sustainability-related developments impacting US supply chains

Communication & Collaboration

• Highly collaborative and team-oriented approach to marketing execution

• Confident working cross-functionally with sales teams and senior stakeholders

• Able to clearly position marketing initiatives and align them effectively with sales and leadership priorities

• An established, collaborative marketing team that is waiting eagerly for you to join
• Play a key role in expanding a high-growth North American enterprise business
• Work on complex, meaningful challenges in supply chain risk and sustainability
• Influence campaigns and strategy while benefiting from team support and shared expertise
• Competitive compensation, growth opportunities, and flexibility