Head of Strategic Marketing & Brand Strategy (m/f/d)

The Head of Strategic Marketing & Brand Strategy (m/f/d) is responsible for shaping how IntegrityNext’s long-term vision and innovations translate into clear market direction, positioning, and strategic narratives.
The role sits at the intersection of strategy, innovation, brand, market insight, and executive storytelling, with a focus not on campaign execution but on defining the strategic framework that connects innovation, company ambition, and market opportunities in a clear and compelling way.
You define how IntegrityNext brings its future vision to market, ensuring innovations are positioned in line with customer needs and market dynamics, and that long-term vision, product evolution, and positioning are consistently aligned.
You guide strategic marketing direction to support long-term differentiation and growth, translating company ambition, market developments, and customer expectations into clear positioning, innovation narratives, and actionable strategic direction.

• Shape how IntegrityNext’s long-term vision is translated into strategic marketing priorities and market-facing narratives
• Ensure the company’s innovations are positioned in a way that supports future relevance, differentiation, and business growth
• Connect company ambition, market evolution, and customer expectations to strategic direction

• Lead the positioning of key innovations, strategic initiatives, and future capabilities
• Ensure product evolution and innovation priorities are framed in a way that is compelling for customers, partners, and the wider market
• Identify where IntegrityNext has the strongest right to win and translate this into differentiated market narratives
• Support the strategic framing of innovation launches, new solution areas, and major business initiatives

• Define and evolve IntegrityNext’s overarching brand and market positioning in line with business strategy
• Build a strong strategic brand platform that reflects both present strengths and future ambition
• Ensure IntegrityNext’s brand is associated with leadership, innovation, trust, and long-term relevance

• Monitor market developments, customer needs, competitive moves, and regulatory changes relevant to IntegrityNext’s future direction
• Identify whitespace opportunities for innovation narratives, market leadership, and long-term differentiation
• Bring an outside-in view into leadership discussions on future positioning and strategic priorities
• Use market and customer insight to challenge, refine, and strengthen strategic direction

• Shape executive messaging and high-level storytelling around IntegrityNext’s long-term vision and innovation agenda
• Support leadership with narratives for keynotes, strategic announcements, flagship events, and major external moments
• Help establish IntegrityNext as a forward-looking authority in its category
• Ensure thought leadership is anchored in strategic relevance, not only topical visibility

• Significant experience in strategic marketing, brand strategy, product marketing, or corporate strategy, ideally in supply chain sustainability
• Proven track record of shaping positioning, strategic narratives, and market direction at company or solution level
• Experience working with senior leadership on innovation, growth direction, and market-facing strategy
• Strong understanding of how long-term vision, product evolution, and market positioning need to align
• Experience driving strategic marketing topics across US and European markets

• Excellent strategic thinking and structured problem-solving skills
• Strong ability to connect innovation, market trends, customer needs, and business ambition
• Ability to translate complex topics into clear strategic direction and actionable insights

• Strong creative mindset to lead brand strategy and development
• High level of ownership and ability to drive strategic initiatives independently
• Focus on clarity, impact, and long-term value creation

• Exceptional messaging and storytelling skills
• High credibility when working with senior stakeholders
• Ability to clearly communicate strategy and drive cross-functional alignment

Purpose & Impact

• A role with real meaning that is both enjoyable and impactful

• The opportunity to make a sustainable contribution through your work

• Attractive compensation as part of a growing company

Attractive Benefits

• 30 days of paid vacation

• EGYM Wellpass membership to support your work-life balance

• Flexible working models to better balance work and personal life

Modern Work Environment & Flexibility

• Inspiring office spaces in the heart of Munich

• Flexible remote work from home or anywhere within Germany

Great Team

• A professional, welcoming, and highly motivated team

• Collaboration at eye level with an open feedback culture

• An environment where people support each other and grow together

Flat Hierarchies & Ownership

• Short decision-making paths and real opportunities to shape things

• Freedom to contribute and implement your own ideas

• A high level of ownership and responsibility