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Head of Product Marketing (m/f/d)

Mobile Work
Full-time
Permanent employee

Join us!

We’re hiring a Head of Product Marketing (m/f/d) to build and lead our AI-enabled function from the ground up. In this role, you will shape how the market understands our value, define how we package and price our offerings, and lead tier-1 launches across our platform as well as key strategic and emerging product areas.

This is a founding leadership role with a strong hands-on component. You will design the function, set up the systems, and drive the work yourself. Rather than scaling through headcount first, you will take an agent-led approach to execution.

The role is designed as a true player-coach position, not a purely managerial one.

You will report directly to the CPO and work closely with leaders across Product, Development, Marketing, Sales, Customer Success, and Sustainability.

What can you expect?

AI-Native PMM Operating System
  • Build, operate, and continuously improve an AI-native PMM operating system across agents, sources of truth, templates, workflows, and reusable context layers
  • Drive AI-first workflows across all PMM activities: AI drafts first, humans refine, recurring work gets automated
  • Use AI to scale speed, consistency, quality, and leverage across positioning, launches, enablement, and competitive intelligence
  • Ensure one AI-supported source of truth across positioning, messaging, launch materials, and sales narratives
Strategic Narrative & Positioning
  • Own the strategic product narrative and capability positioning across platform and solution pillars
  • Use AI-supported research, synthesis, and narrative testing to sharpen positioning against product strategy, market dynamics, and growth goals
  • Translate complex capabilities into compelling, customer-relevant value narratives
Launch Strategy & Execution
  • Own the end-to-end launch operating system for tier-1 and tier-2 launches
  • Build AI-supported launch workflows across product, marketing, and sales to ensure consistent, high-quality execution
  • Use AI to accelerate launch planning, messaging development, asset creation, and internal enablement
Pricing, Packaging & Commercial Narrative
  • Define and evolve the pricing and packaging narrative as a key commercial lever
  • Use AI-supported analysis and synthesis to sharpen value articulation for expansion, retention, and revenue growth
Sales Enablement & Market Impact
  • Develop AI-enhanced sales enablement assets such as battlecards, persona narratives, objection handling, and value messaging
  • Equip Sales with clear positioning, competitive context, and conversion-ready messaging
  • Continuously improve enablement assets through feedback loops, usage insights, and AI-assisted iteration
Competitive Intelligence & Market Insight
  • Own a systematic, AI-leveraged competitive intelligence function
  • Use AI agents and structured workflows to monitor competitors, synthesize insights, and identify market shifts
  • Deliver regular, synthesized market intelligence to inform strategy, positioning, and sales execution
Analyst Relations & External Positioning
  • Own analyst engagement and narrative shaping
  • Represent IntegrityNext’s positioning within the analyst ecosystem
  • Use analyst feedback and AI-supported synthesis to refine external positioning and strategic narratives
Business Impact & Outcomes
  • Drive NRR contribution as the primary success metric
  • Ensure all PMM activities support retention, expansion, and revenue growth
  • Continuously optimize PMM workflows for a lean, high-leverage operating model

What should you bring along?

Experience & Domain Focus
  • 7+ years of experience in B2B SaaS Product Marketing (PMM), including prior leadership of a PMM function
  • Proven track record in positioning and/or packaging that measurably improved retention or expansion (NRR impact)
  • Bonus: experience in compliance, risk, supply chain, ESG, or other regulated B2B SaaS environments, ideally in European enterprise contexts
Technical / Methodological Skills
  • Hands-on experience with modern LLM and agent tooling (e.g. Claude, Cursor, ChatGPT, MCP, or similar stacks)
  • Proven AI-native practice, including building agents, custom GPTs, automations, or context layers
  • Strong capability in messaging, positioning, and narrative development, with a preference for owning and drafting core materials yourself
Ways of Working & Mindset
  • Strong ownership and execution mindset — you ship without waiting for permission
  • Hands-on operator who combines strategy with direct execution
  • High level of agency, speed, and accountability
  • Strong pattern recognition and ability to operate in complex, evolving environments
Communication & Collaboration
  • Strong executive presence and ability to influence senior stakeholders
  • Clear, confident communicator with the ability to translate complexity into compelling narratives and direction
  • Comfortable working cross-functionally in a high-impact, fast-moving environment

What do we offer?

Purpose & Impact

  • A role with real meaning that is both enjoyable and impactful

  • The opportunity to make a sustainable contribution through your work

  • Attractive compensation as part of a growing company

Attractive Benefits

  • 30 days of paid vacation

  • EGYM Wellpass membership to support your work-life balance

  • Flexible working models to better balance work and personal life

Modern Work Environment & Flexibility

  • Inspiring office spaces in the heart of Munich

  • Flexible remote work from home or anywhere within Germany

Great Team

  • A professional, welcoming, and highly motivated team

  • Collaboration at eye level with an open feedback culture

  • An environment where people support each other and grow together

Flat Hierarchies & Ownership

  • Short decision-making paths and real opportunities to shape things

  • Freedom to contribute and implement your own ideas

  • A high level of ownership and responsibility

Application process

Our process is designed to be transparent and efficient:
  1. Talent Screen (get to know each other)
  2. Conversation with our CPO
  3. Conversation with our CISO
  4. Case Study + Panel Interview
Please apply exclusively via our online application portal. This ensures a smooth and fair process for all candidates. Applications submitted by email will not be considered. Thank you for your understanding.

About us

IntegrityNext, a global leader in supply chain sustainability software, stands at the forefront of corporate sustainability and compliance. Since 2016, businesses have trusted IntegrityNext to simplify ESG compliance, reduce risks, and address critical challenges like due diligence, decarbonization, and sustainability reporting. With over 500 customers and 2 million suppliers across 190 countries, IntegrityNext is transforming supply chains into engines of transparency and sustainable growth. For more information, visit www.integritynext.com.

We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We welcome applicants from all backgrounds and strive to create an environment where everyone feels respected and heard. Join us in our mission to build a more equitable and inclusive world.