Senior Digital Marketing Manager (m/f/d)

As Senior Digital Marketing Manager (m/f/d), you will be part of our demand generation and digital marketing activities at IntegrityNext. You will take ownership of day-to-day digital marketing execution while contributing strategies and ideas to improve campaign performance, website conversion and organic growth.

We are looking for someone who enjoys both strategic thinking and hands-on implementation: someone who can analyze performance, identify opportunities and directly execute improvements across channels.

• Support the day-to-day management of Google Ads and LinkedIn Campaign Manager
• Monitor budgets, pacing, campaign performance and lead generation results
• Support the setup, launch and optimization of paid search and paid social campaigns
• Collaborate with Field Marketing on regional and topic-specific lead generation campaigns
• Work with Marketing Operations to ensure proper tracking, attribution and campaign setup
• Prepare regular performance insights and reporting for internal stakeholders

• Conduct keyword research and identify SEO opportunities across relevant topics and markets
• Support on-page SEO optimization for website pages, landing pages and blog content
• Collaborate with Content Marketing on SEO-driven content ideas, content briefs and optimization recommendations
• Monitor organic performance and translate insights into actionable improvements
• Support technical SEO checks and coordinate implementation with internal or external stakeholders where needed

• Create, update and optimize website pages and landing pages
• Ensure campaign landing pages are aligned with messaging, conversion goals and tracking requirements
• Use analytics and behavior insights to identify website improvement opportunities
• Support A/B testing, conversion optimization and user journey improvements
• Keep website content accurate, up to date and aligned with campaign priorities

• Turn performance data into clear recommendations for the marketing team
• Collaborate closely with Marketing Operations on tracking, attribution and data quality
• Work with Content Marketing and SEO on content performance and search visibility
• Partner with Field Marketing on campaign execution and lead generation
• Support the documentation of campaign setups, optimizations and recurring processes

• 6–7 years of hands-on digital marketing experience, ideally in B2B SaaS or enterprise software
• Strong experience in performance marketing, especially paid search and paid social
• Good understanding of SEO, keyword research, on-page optimization and content performance
• Experience creating, updating or optimizing website pages and landing pages
• Familiarity with demand generation, campaign execution and lead generation in a B2B environment

• Strong practical experience with Google Ads and LinkedIn Campaign Manager
• Confidence working with digital marketing data, performance metrics and reporting
• Ability to translate insights from campaign, website and SEO data into concrete next steps
• Experience with tools such as GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, Amplitude, Hotjar or Contao
• Understanding of tracking, attribution, landing page performance and conversion optimization

• A hands-on mindset and genuine interest in execution, analysis and continuous improvement
• A structured, reliable and proactive working style
• Ability to independently manage priorities across paid campaigns, SEO and website topics
• A good balance between quick optimizations and longer-term improvements
• Comfort working with data while also considering messaging, user experience and conversion goals

• Clear and proactive communication with stakeholders across Marketing, Marketing Operations, Field Marketing and Sales
• Ability to flag risks, opportunities and performance insights in a structured way
• Strong written and spoken English skills
• German skills are a plus

Purpose & Impact

• A role with real meaning that is both enjoyable and impactful

• The opportunity to make a sustainable contribution through your work

• Attractive compensation as part of a growing company

Attractive Benefits

• 30 days of paid vacation

• EGYM Wellpass membership to support your work-life balance

• Flexible working models to better balance work and personal life

Modern Work Environment & Flexibility

• Inspiring office spaces in the heart of Munich

• Flexible remote work from home or anywhere within Germany

Great Team

• A professional, welcoming, and highly motivated team

• Collaboration at eye level with an open feedback culture

• An environment where people support each other and grow together

Flat Hierarchies & Ownership

• Short decision-making paths and real opportunities to shape things

• Freedom to contribute and implement your own ideas

• A high level of ownership and responsibility